Winter Press Kit

Winter 2011-12

Dear Journalist:

It’s going to be a big year in North Lake Tahoe. There’ll be big celebrations, big openings and with a little help from Mother Nature, big snow.

To take advantage of all that snow, there are endless acres to ski and ride as well as multitudes of opportunities and locations for snowmobiling, dog sledding, sleigh rides, ice-skating, snowshoeing, cross-country skiing, tubing and sledding. And when the sun goes down, guests can hit one of many new après ski dining, enjoy live entertainment at historic venues or take a chance at blackjack and craps.

Enclosed you will find the latest news about North Lake Tahoe along with story ideas and area stats. Please feel free to contact us for any assistance with angles or interviews. We also have a wide selection of digital images available for editorial use. For 24-hour media information, go to www.GoTahoeNorth.com and click on Media Center, which holds the latest news releases, fact sheets, press kits and images.

We’d also like to encourage you to experience Lake Tahoe firsthand, and look forward to coordinating complimentary press trips for qualified media on assignment.

If you have any questions or would like to visit the North Lake Tahoe region, please call us at 530-525-1164 or e-mail Pettit@gilweepr.com.

Sincerely,

Andy Chapman                   
Tourism Director                        
North Lake Tahoe Resort Association       

Bill Hoffman
Executive Director
Incline Village Crystal Bay Visitors Bureau

Pettit Gilwee
PR Representative
Pettit Gilwee Public Relations