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A WELCOME LETTER TO OUR JOURNALISTS
Dear Journalist:
It’s going to be a big year in North Lake Tahoe. There’ll be big celebrations, big openings and with a little help from the anticipated El Nino, big snow.
The biggest news is the opening of The Ritz-Carlton Highlands, Lake Tahoe at Northstar-at-Tahoe’s mid mountain. Opening December 9 with a 17,000-square-foot spa, new restaurant and ski-in/out access, the property will be Lake Tahoe’s first five-star caliber hotel. The biggest party is bound to be the Olympic Heritage Celebration, January 8-17, honoring the area’s history and auspicious beginnings.
To take advantage of the expected snow, there are endless acres to ski and ride as well as multitudes of opportunities and locations for snowmobiling, dog sledding, sleigh rides, ice-skating, snowshoeing, cross-country skiing, tubing and sledding. And when the sun goes down, guests can hit one of many new après ski dining and imbibing options, enjoy live entertainment at historic venues or take a chance at blackjack and craps.
Enclosed you will find the latest news about North Lake Tahoe along with story ideas and area stats. Please feel free to contact us for any assistance with angles or interviews. We also have a wide selection of digital images available for editorial use. For 24-hour media information, go to www.GoTahoeNorth.com and click on Media Center, which holds the latest news releases, fact sheets, press kits and images.
We’d also like to encourage you to experience Lake Tahoe firsthand, and look forward to coordinating complimentary press trips for qualified media on assignment.
If you have any questions or would like to visit the North Lake Tahoe, please call us at 530-583-2138 or e-mail Pettit@gilweepr.com.
Sincerely,
Andy Chapman
Tourism Director
North Lake Tahoe Resort Association
Bill Hoffman
Executive Director
Incline Village Crystal Bay Visitors Bureau
Pettit Gilwee
PR Representative
Pettit Gilwee Public Relations
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