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bigtruck® Squaw Valley | Alpine Meadows Pop-up Shop

  • 10:00 AM - 06:00 PM
  • Every Sunday
  • Squaw Valley | Alpine Meadows

The bigtruck® pop-up shop is part retail store, part design studio and part factory, where tourists and locals alike can experience the unique bigtruck® hat design process.

Customers first choose their hat style and then a bigtruck® style block patch from a wide range of custom designed Squaw Valley Alpine Meadows and U.S. Ski & Snowboard patches. From there the customer passes their creation to the onsite factory and within minutes is wearing their new custom bigtruck® hat. The process is simple, intuitive and fun.

The pop-up is located in the Squaw One Retail store directly across from the Aerial Tram building in The Village at Squaw Valley®, 10am – 6pm Saturdays and Sundays during the winter season.

Note: closed with exception 1/27 and 1/28.

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