Mask up. Adventure out.
North Lake Tahoe community leaders, small business owners and nationally recognized athletes share a unified message that’s rooted in adventure and responsible travel: Mask UP Tahoe.
“We wear a mask to keep our Lake Tahoe communities safe and our small businesses thriving. We wear them so you can enjoy North Lake Tahoe. We all need to do our part. Wearing a mask is a simple act but a GRAND gesture.”
The destination's #maskUPtahoe advocacy message highlights locals with global reach to share the importance of traveling responsibly.
Scroll below to hear their stories and why they each choose to wear a mask.
Michelle Parker ~ Professional Skier
Whether it’s big mountain skiing, cruising over technical single track with ease, or cleaning problem pitches and crags, North Lake Tahoe native and Red Bull athlete, Michelle Parker, shows up full-force as a formidable opponent in any outdoor sport. She has big game and an even bigger heart. She’s the co-founder of S.A.F.E.A.S. (Skiers Advocating and Fostering Education for Avalanche and Snow Safety) and sits on the board for High Fives Foundation.
She wears a mask because she loves her hometown of Lake Tahoe and wants to continue to share it with you.
Travis Ganong ~ Olympic Skier
North Lake Tahoe’s own Travis Ganong, 2014 Winter Olympics athlete, is a World Cup alpine ski racer in downhill and super-G with six top 10 World Cup finishes. He is passionate about the wellbeing of the Tahoe community and believes we should have fun while pursuing our goals.
He wears a mask to protect his beloved community and family.
Sherry McConkey and her dauther Ayla ~ Shane McConkey Foundation
Sherry McConkey, founder of The Shane McConkey Foundation, and her daughter Ayla are dedicated to protecting the environment while carrying on the legacy of free skiing pioneer, Shane McConkey, Sherry’s late husband and Ayla’s father.
They hope to inspire others to live by Shane’s philosophy that, “You have one life to live, live it. You have one world, protect it.”
Brendan Madigan ~ Owner of Alpenglow Sports
Brendan Madigan is the owner of Alpenglow Sports, a community staple for over 42 years. The company’s mantra of responsible community and environmental involvement translates into Brendan’s personal life.
We are all about being community, socially, and environmentally responsible. That’s why we encourage you to keep North Lake Tahoe open and safe by wearing a mask. Let’s ensure Lake Tahoe stays one of the best places to play, visit, and live in California.
He asks everyone to return the love and keep the Tahoe community safe by wearing a mask.
Cody Townsend and Elyse Saugstad ~ Professional skiers
With too many accolades to list, professional skiers, and husband and wife team, Cody Townsend and Elyse Saugstad call Tahoe City their home. The couple inspires North Lake Tahoe locals and visitors to wear a mask, not only to keep our community safe so that we can get life back to normal, but because “normal life in Tahoe is pretty awesome.”
We wear a mask to keep adventure and travel open. We wear them so you can enjoy North Lake Tahoe. We all need to do our part. Show your love for Lake Tahoe communities. Thank you for wearing your mask.