“Plates for Powder” is back. With the official start to the Tahoe ski season days away, the Tahoe Fund is launching the popular promotion to raise money for important environmental projects in Tahoe. From now until April 15, anyone who purchases a new Lake Tahoe license plate in either California or Nevada is eligible to receive two free ski tickets to one of the 11 Tahoe resorts participating in the program.
Over 96% of the funds raised through the plate sales go directly to the state agencies, the California Tahoe Conservancy and Nevada Division of State Lands, to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.
The resorts participating in the promotion include Alpine Meadows, Heavenly Valley, Homewood, Kirkwood, Mt. Rose, Northstar California, Royal Gorge Cross Country, Sierra-at-Tahoe, Squaw Valley USA, Sugar Bowl, and Tahoe Cross Country. The Tahoe Fund recruited Tahoe snow-sport all-stars Julia Mancuso, Jeremy Jones, JT Holmes, and Daron Rahlves for an advertising campaign to promote “Plates for Powder” throughout the 2013 ski season.